DESO - Artículos y ponencias con arbitrajehttps://hdl.handle.net/11117/17992024-03-25T03:19:25Z2024-03-25T03:19:25ZEl Houdini neoliberal que escapó de la (pobreza y) prisión: los corridos del Chapo, comunicación política y propaganda (traducción)Larrosa-Fuentes, Juanhttps://hdl.handle.net/11117/106662023-12-12T09:00:55Z2023-12-01T00:00:00ZEl Houdini neoliberal que escapó de la (pobreza y) prisión: los corridos del Chapo, comunicación política y propaganda (traducción)
Larrosa-Fuentes, Juan
El Chapo Guzmán era el líder del cártel de Sinaloa. Aunque era un delincuente muy conocido,
escasea la información de primera mano sobre su carrera. Esta situación plantea una
pregunta: ¿cómo se convirtió Guzmán en una figura pública sin tener exposición pública?
Este fenómeno comunicativo es posible porque los cárteles de la droga cuentan con
sofisticadas técnicas de propaganda que les permiten desafiar al Estado no sólo en el ámbito
militar sino también en el cultural. Entre otros medios, estas organizaciones criminales
utilizan los narcocorridos, un género musical popular, como medio de propaganda. Este
trabajo estudia, a través de un análisis narrativo de 66 letras de canciones, cómo la música,
como forma de comunicación política, es utilizada como propaganda. Este estudio encontró
tres narrativas principales en los narcocorridos dedicados a Guzmán: a) los orígenes de este
narcotraficante; b) los rasgos masculinos que lo llevaron a ser un capo global; y c) su genio
para corromper sistemas políticos. Estas letras son propaganda porque a) difunden
conocimiento en forma de historias sobre Guzmán; b) crean una mitología sobre el capo y el
narcomundo; y c) distorsionan la realidad al presentar a Guzmán como un gran hombre y
difuminan la realidad al suprimir cualquier referencia a las guerras del narcotráfico.
La versión original en inglés se publicó en Media, War & Conflict 15, núm. 1 (2020): 99–117.
2023-12-01T00:00:00ZThe neoliberal Houdini who escaped from (poverty and) prison: Chapo’s narcocorridos, political communication and propagandaLarrosa-Fuentes, Juanhttps://hdl.handle.net/11117/106652023-12-12T09:00:34Z2022-03-01T00:00:00ZThe neoliberal Houdini who escaped from (poverty and) prison: Chapo’s narcocorridos, political communication and propaganda
Larrosa-Fuentes, Juan
Chapo Guzmán was the leader of the Sinaloa Cartel. Although he was a well-known criminal, there is a scarcity of first-hand information about his career. This situation raises a question: how did Guzmán become a public figure without having public exposure? This communicative phenomenon is possible because drug cartels have sophisticated propaganda techniques that allow them to challenge the state not only in the military realm but also in the cultural realm. Among other media, these criminal organizations use narcocorridos, a popular music genre, as a medium for propaganda. This article studies, through a narrative analysis of 66 lyrics, how music, as a form of political communication, is used as propaganda. This study found three main narratives in the narcocorridos dedicated to Guzmán: (i) the origins of this drug dealer; (ii) the masculine features that led him to be a global kingpin; and (iii) his genius for corrupting political systems. These lyrics are propaganda because: (a) they spread knowledge in the form of stories about Guzmán; (b) they create a mythology about the kingpin and the narco-world; and (c) they distort reality by picturing Guzmán as a great man and blur reality by suppressing any reference to the drug wars.
2022-03-01T00:00:00ZPolitical rallies as assemblages for transportation and communication: the case of the 2016 Democratic presidential campaignLarrosa-Fuentes, Juanhttps://hdl.handle.net/11117/104932023-11-07T09:00:17Z2023-01-01T00:00:00ZPolitical rallies as assemblages for transportation and communication: the case of the 2016 Democratic presidential campaign
Larrosa-Fuentes, Juan
Although rallies are essential to political communication campaigns, they have been little studied. Thus, this article presents an ethnographic observation of the Democratic campaign rallies during the 2016 U.S. presidential election. Two research questions structure the paper: How do material things—including human bodies—and their transportation structure the production and reproduction of rallies as political communication systems? What kind of political communication assemblages constructs the materiality of rallies? The text presents three conclusions. 1) A substantial part of the materiality of these rallies was composed of human bodies and many other things that were transported to a specific space to have copresent interactions with other bodies. 2) The production of these rallies required creating an infrastructural space built upon transporting a myriad of material objects to a specific place. These objects constituted the material bases for developing these rallies as a set of political communication practices. 3) These rallies can be conceptualised as mobile and itinerant assemblages for transportation and communication. These rallies were a means of transportation that moved the candidate’s body across a vast territory and a (political) media of communication designed to transcend the time and space in which these events were produced.
2023-01-01T00:00:00ZRepresentations of Latinos in a Democratic Party Campaign in the United States: Identity Ownership, Narratives, and ValuesLarrosa-Fuentes, Juan S.https://hdl.handle.net/11117/80582022-06-08T03:00:59Z2022-03-01T00:00:00ZRepresentations of Latinos in a Democratic Party Campaign in the United States: Identity Ownership, Narratives, and Values
Larrosa-Fuentes, Juan S.
In the 2016 United States presidential election, candidates Trump and Clinton embraced the demands of certain social groups and in this way, politically and symbolically, chose to “own” the social identities of these groups. Trump decided to attack the Latino community, while Clinton positioned herself as an advocate for this community. This article presents the results of a social narrative analysis of the values that Clinton and her team used to reach out to Latino communities during the 2016 election. The Spanish-language messages produced by the Democratic campaign compose the sample, which includes blog posts, Facebook posts, tweets, and television ads. Clinton’s campaign produced narratives about who the “good Latinos” are and, consequently, the “good immigrants” while at the same time promoting values such as globalism, cosmopolitanism, and multiculturalism. Paradoxically, these narratives and values failed to portray Latinos’ diversity because they left out this community’s historical, social, and cultural complexity.; Durante las elecciones presidenciales de 2016 en Estados Unidos, los candidatos Trump y Clinton hicieron suyas las demandas de ciertos grupos sociales; de esta manera, política y simbólicamente se “apropiaron” de las identidades de estos grupos. Trump decidió atacar a la comunidad latina y Clinton se posicionó como defensora de esta comunidad. Este artículo presenta un análisis de las narrativas sociales que Clinton y su equipo utilizaron para comunicarse con las comunidades latinas en 2016. Los mensajes en español de esta campaña componen la muestra, que incluye artículos de blog, publicaciones de Facebook y Twitter, y anuncios de televisión. La campaña produjo narrativas y valores sobre quiénes son los “buenos latinos” y los “buenos inmigrantes”. Además, promovió valores como el globalismo, el cosmopolitismo y el multiculturalismo. Paradójicamente, estas narrativas y valores no lograron retratar la diversidad latina porque dejaron de lado la complejidad histórica, social y cultural de esta comunidad.
2022-03-01T00:00:00Z