Fuentes-Navarro, Raúl2016-02-222016-02-221997-07Fuentes-Navarro, R. (1997). “Academic communication research in Mexico: notes for a reflexive balance sheet”. Mexican Journal of Communication, 3. México: Fundación Manuel Buendía.http://hdl.handle.net/11117/3101This work hopes to contribute to the elaboration of a reflexive analysis concerning the academic investigation of communication that can only be collective and provisional, and whose proposal is based on the results of an extensive study of the processes of "structuring" this field in Mexico, carried out by the author during the past five years as a doctorate thesis in social sciences. To document this reflexive analysis, three studies in the field of academic communication research in Mexico have been selected: the first summarizes the results of documentary systemization, which displays the principle tendencies in published works. The second presents a basic characterization of the subjective representations that constitute what could be considered the essence of the professional ideology of Mexican communication researchers. Finally, we put forth a model of the "double alternative" confronting the field in the 1990s, a conclusive synthesis of the above-mentioned study.engCommunication ResearchCommunicationCommunication Theoriesinfo:eu-repo/semantics/article