Twitter’s messages during a governor election: abundance of one-way, top-down and auto-referential communications and scarcity of public dialogue

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dc.contributor.authorLarrosa-Fuentes, Juan
dc.date.accessioned2018-12-11T21:18:08Z
dc.date.available2018-12-11T21:18:08Z
dc.date.issued2014
dc.descriptionThis paper examined how a public dialogue between citizens and politicians was developed on Twitter within an electoral campaign. This study focused on analyzing the messages that circulated on the Twitter accounts of five candidates that ran for governor in the state of Jalisco, Mexico, in 2012. Twitter is one of the most popular social media platforms in the western democracies and recently has been an important communication channel in the political field, especially in electoral periods. The questions this study investigated includes: What is happening within Twitter in electoral competitions? How are the users communicating with the politicians? What kind of public dialogue can be found in these communication processes? These questions were tackled through qualitative textual analysis of messages that circulated through the Twitter accounts of five Mexican politicians that competed in an electoral campaign. The major finding indicates that there was a scarcity of public dialogue on Twitter during Jalisco’s local campaigns. Nevertheless there was evidence of an incipient public dialogue between candidates and citizens within Twitter interactions.es
dc.identifier.citationLarrosa-Fuentes, J. (2014). Twitter’s messages during a governor election: abundance of one-way, top-down and auto-referential communications and scarcity of public dialogue. Global Media Journal México, 11(22).es
dc.identifier.issn2007-2031
dc.identifier.urihttp://hdl.handle.net/11117/5748
dc.language.isoenges
dc.publisherTecnológico de Monterrey / Texas A&M International Universityes
dc.rights.urihttp://quijote.biblio.iteso.mx/licencias/CC-BY-NC-2.5-MX.pdfes
dc.subjectTwitteres
dc.subjectEnrique Alfaroes
dc.subjectAristóteles Sandovales
dc.subjectElecciones 2012 Jalisco, Méxicoes
dc.subjectCampañas Políticases
dc.subjectComunicación Políticaes
dc.subjectRedes Socialeses
dc.titleTwitter’s messages during a governor election: abundance of one-way, top-down and auto-referential communications and scarcity of public dialoguees
dc.typeinfo:eu-repo/semantics/articlees
rei.peerreviewedYeses
rei.revisors

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