Strategies in global environment: Sim Mercury Shoes
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Fecha
2013-12
Autores
Ramos-Núñez, Carlos E.
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ITESO
Resumen
Descripción
The intent of this paper is to reflect my team’s successes and failures in managing Mercury Shoes during the SIM’s four years and five rounds and evaluate my abilities to successfully do so. This assessment includes some discussion of the strategy, mission and values, externalities and conclusion. In this simulation I form a part of a team management consulting to support Mercury shoes to achieve specific goals such as increasing stock performance, revenue, and EBITDA by 10 - 15% and doubling top line revenue.
Palabras clave
Business Management, Business Strategies, Footwear Industry, Business Simulator, Global Companies, Footwear Manufacturers, Stock Market, Global Markets
Citación
Ramos-Núñez, C. E. (2013). Strategies in global environment: Sim Mercury Shoes. Trabajo de obtención de grado, Maestría en Administración. Tlaquepaque, Jalisco: ITESO.