Smart Advertising
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Fecha
2018-08
Autores
Martínez-García, Samuel
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ITESO
Resumen
Descripción
Digital billboards for the digital advertising industry are based on high power computing systems making them expensive, however, such high computational power is unnecessary as its resources are wasted and exceed the capacity required for these types of applications. Reducing the cost of the device is possible if an embedded system is used tailored to the specific necessities of the product. The aim of this work is to show the feasibility of creating a digital billboard prototype based on an embedded system endowed with an internet connection. In this work, a prototype was developed using a SAM V71 board from Atmel, which was used to control a 5-inch TFT sunlight readable display. This board was also in charge of reading a preloaded advertisement content from an SD memory. Furthermore, a Freedom K64 board from NXP was in charge of the internet connection management; both boards interacted through serial communication to share control information. A client-server communication model was used for the internet access, where the K64 board played the role of the server by hosting a web site to manage the display content remotely from a client computer. As a result, the proposed prototype demonstrated that it is possible to create a tailored digital billboard and when compared with traditional systems, it is a more affordable solution. Moreover, the user interface is easy to use and the digital content can be updated in real time through any device with web browser access.
Palabras clave
Embedded Systems, Internet of Things, Digital Signs
Citación
Martínez-García, S. (2018). Smart Advertising. Trabajo de obtención de grado, Especialidad en Sistemas Embebidos. Tlaquepaque, Jalisco: ITESO.