Generation of tourism from the Denomination of Origin (D.O.) “Raicilla case”

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dc.contributor.authorZazueta-Hernandez, María M.
dc.contributor.authorAceves-Martínez, María D.
dc.contributor.authorGodínez-Herrera, Jaír B.
dc.date.accessioned2024-08-30T22:09:43Z
dc.date.available2024-08-30T22:09:43Z
dc.date.issued2024-04
dc.description.abstractThis research analyzes the perception of producers in municipalities with the Raicilla denomination of origin (DO). A qualitative, exploratory and descriptive methodology was used to identify its perspective from obtaining the Denomination of origin and its socioterritorial effects. It was found that consumer interest has increased, this has improved product visibility and recognition. The Master Raicilleros have adapted their marketing strategies, in addition the Denomination of origin has promoted changes in the local infrastructure, attracting tourists and strengthening cultural identity.
dc.description.sponsorshipITESO, A.C.
dc.identifier.citationHernández, M. M., Martínez, M. D., & Herrera, J. B. (2024). Generation of tourism from the Denomination of Origin (D.O.) “Raicilla case”. Scientific Journal of Applied Social and Clinical Science, 14.
dc.identifier.issn2764-2216
dc.identifier.urihttps://hdl.handle.net/11117/11150
dc.language.isoeng
dc.publisherAtena Editora
dc.relation.ispartofseriesScientific Journal of Applied Social and Clinical Science
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/deed.es
dc.subjectRaicilla
dc.subjectDenomination of Origin
dc.subjectTourism
dc.subjectCommercialization
dc.subjectPerception
dc.titleGeneration of tourism from the Denomination of Origin (D.O.) “Raicilla case”
dc.title.alternativeGeneración de turismo a partir de la Denominación de Origen (D.O.) "Caso Raicilla"
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion

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